James and Vincent Iovine founded Iovine Brothers Produce in 1989 in the Historic Reading Terminal Market.  The two Italian Brothers believed that nothing was impossible with hard work, dedication, and customer loyalty.  Throughout the past fifteen years Iovine Brothers Produce has been growing at exponential rates due mainly to the original beliefs of hard work and customer loyalty.  At Iovine Brothers Produce, the customer is our main driving force.  We model our store and products after suggestions that are often provided by customers.  We believe this is the main reason for our success.

In 2000, the Iovine Brothers along with Executive Chef Michael Lynch started Iovine Brothers Catering Company.  Today the Catering Company has formed many joint ventures with swim clubs and country clubs.  We currently operate the food services at Lombard Swim Club in Center City Philadelphia and Merchantville Country Club in Cherry Hill New Jersey.  In October of 2006, the Catering Team will be operating the food services at Bala Golf Club in Bala Cynwyd Pennsylvania. 

At Iovine Brothers Produce & Catering, we are dedicated to providing exceptional service and products to our most valuable assets, our customers.